Beef With a Backstory
There’s a kind of quiet that falls over a table when the steak is really good, when conversation stops and everyone just chews. That’s the reaction the Hooser family has chased since owner James Hooser started selling the ranch’s beef directly to the public.
Hooser Custom Meats, the retail arm of J&L Farms, the family’s fourth-generation Central Texas ranch, was built on the idea that most people have never tasted beef this fresh.
Every cut starts on the farm. J&L Farms raises all the cattle behind its two signature lines: F1 Wagyu and Hooser Reserve, an Angus cross. Both are pasture raised and grass and grain fed, with grain grown on the farm and by local farmers.
Cattle manager Seth McMahon and the ranch crew oversee the herd, while the farm crew grows corn, wheat, and cotton. Ranch hand and delivery specialist Aaron Moses works from pasture to delivery, while store manager Tori Moses and assistant Lis Valles handle shop operations, marketing, and customer service.
Beyond beef, the shop carries lamb, premium pork, Bell & Evans chicken, snack sticks, jerky, and a whipped tallow skincare line made with Hooser beef tallow through M&C Tallow Co. Customers can shop in-store, order nationwide shipping, or use the Maggie Moo Mobile for local delivery. Free Beef Friday adds a free pack of beef for every $100 spent each Friday throughout 2026, while whole and half beef orders are available with custom cut sheets.
That farm-to-table approach helped Hooser Custom Meats earn the 2026 Best of Texas Award for Meat & Seafood Shops, decided by public vote. For a fourth-generation ranch and a team that treats every order like it is going to their own table, the recognition shows that from pasture to plate, customers can taste the difference.
Contact Information
Company Name: Hooser Custom Meats
Phone: 903-688-1446
Email: hoosercustommeats@gmail.com
Address: 2408 Hamrock Road, Italy, TX 76651
Website: hoosercustommeats.com
Facebook: facebook.com/hoosercustommeats
Instagram: instagram.com/hoosercustommeats
TikTok: tiktok.com/@hooser..custom..meats
