Rooms of Their Own

Two teenage sisters are taping posters to the walls of bedrooms that finally belong to each of them alone. For the first time in their lives, neither one has to share. Their dad bought his first home in his late 40s, and getting there took close to two years of patient credit repair. It also took April Phifer. She’s the branch manager behind Verity Mortgage in Amarillo, and she stuck with him every step of the way.

Phifer has spent three decades in the mortgage business. She’s known for educating clients rather than overwhelming them, and she finds creative solutions when a loan hits a snag. First-time buyers get a patient guide through every step of the process. Move-up buyers and downsizers get the same attention, and so do investors eyeing their next property. Veterans have praised her team’s ease with VA home loans. Other clients have used her refinance options to lower their rates and fund home renovations. She also believes mortgages don’t have to be boring, so a few laughs on the way to the closing table are part of the deal. It’s a warm, hands-on approach that lives up to her motto, “Built Different.”

Her relationships don’t end at closing, either. Clients say she keeps offering sound advice long after the paperwork is signed. Off the clock, she spoils her grandkids and tends her plants. She’s usually planning her next adventure, too. Phifer holds NMLS 1475094, and Verity Mortgage is a member of the Eustis Mortgage Corporation, NMLS 70345. That blend of patience and personality helped earn April Phifer of Verity Mortgage their 2026 Best of Texas Regional Award.

Contact Information

Company Name: April Phifer, Branch Manager, Verity Mortgage

Phone: 806-340-5662

Email: april@veritymortgage.com

Website: veritymortgage.com/April.Phifer

Facebook: facebook.com/aprilphifer.veritymortgage